Potomac Hospital • Fighting the Big Boy Inova
The campaign launched with new external and internal branding, along with the very enthusiastic support of the board, staff and physicians. A tracking study revealed that the campaign not only succeeded in increasing preference and favorability – over 8 in 10 people felt more favorable towards Potomac after seeing the advertising – but that it was at the expense of the region’s reputation leader.
You may also like
Burnie • National Hardware Show Best New Product
2016
Cap One • Complete Design U-turn
2016
Moongate Kitchen Hummus
2020
Candy Apple • Rebrand
2016
Elvis The Original American Idol
2016
Oldies
2016
Read USA • More Awareness = More Donations
2016
Little Lax Stars
2022
Bible Study Media
2021
Earthcore Fireplaces • Brand Reorganize
2016