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.How do you help a new golf course become a destination golf course when it usually takes 10 years to achieve that. Working hand and hand with the client we used strategic branding coupled with humor and beautiful location photography. We let people know they could have an old world golf experience right there in Virginia. The branding was so strong, people were framing the posters and putting them in their houses and offices. That’s how 10 years gets sliced down to only a few.