Jacksonville Symphony • 125% Growth In Ticket Sales
Music is like instant emotion, especially symphonic music. So we started with a new brand mark symbolizing modernity, multiple dimensions and vibrant color. And since the symphony is becoming this instrument that’s heading in a new direction, we wanted to visualize that in a bold way with attention-grabbing print media and a library of online“movie trailers” that provide audiences with entertaining backstories and context for each performance.
